Landing page design services for campaigns and launches

A landing page costs $3,000 to $8,000, with the brief, copy, design, build, tracking and CRM connection included. Each extra test variant is $1,500 to $3,000, depending on whether it changes the words only or the layout as well.

Where a page lands in that band depends on 5 things:

• Where the copy starts. Adapting messaging from ads that already convert is quick. Writing for an offer nobody has sold yet starts with a 45-minute call with your sales team.
• Length. A demo-request page needs 5 to 7 sections. An event or high-ticket offer needs an agenda, team or speaker details, objections and questions, often twice the length.
• Visuals. Your existing photography and icons cost nothing extra. Custom illustration or a rendered 3D still adds design days.
• The form. A form that posts to HubSpot is simple. A multi-step form with a booking step, enrichment and routing by territory takes longer to build and test.
• Where it lives. A page on a Next.js site we built reuses its components. A subdomain on a new stack needs DNS, a consent banner and tag setup from scratch.

As a reference point, a demo-request page for a software product, with copy written from your sales deck, a HubSpot form and Google Ads and GA4 tracking, sits near $4,000. A launch page with event registration synced to your CRM sits near the top of the band, plus the fee for each test variant. Ad spend is never part of the price.

A landing page converts when its headline repeats what the ad promised and the page asks for one action. Most of the remaining work is removing reasons to leave.

Message match comes first. Google Ads lists landing page experience as one of the 3 components of Quality Score and describes it as how relevant and useful the page is to people who click the ad (Google Ads Help (opens in a new tab)). We write the H1 from the ad group's own wording, so a search for outsourced bookkeeping lands on a page that says outsourced bookkeeping in its first line.

Then the page has to earn the click:

• One goal. No main navigation, one form or one booking button, repeated at the points where a reader is ready to act.
• Proof the reader can check. Client names only with permission, numbers with a source, named people. A new company can show its process, its prices and its terms instead.
• A short form. Ask only for what sales uses on the first call. Company size and industry can be added after submission by CRM enrichment.
• Speed on a phone. You pay for every click, including the ones that leave while a hero video buffers. We hold each page to a Largest Contentful Paint under 2.5 seconds on a mid-range phone, Google's threshold for a good score (web.dev (opens in a new tab)).

Design matters mostly as clarity: type that reads at arm's length, a form that is obvious at a glance, contrast that holds up outdoors. Decoration rarely changes the conversion rate.

Put it in a folder on your main domain, such as example.com/demo, when your site can host it. Use a subdomain such as go.example.com when the main site's CMS or IT process cannot ship a page in time. Use a separate domain only for a campaign that has to stand apart from your brand.

Pages that exist only for paid traffic, and every test variant, get a noindex tag so near-duplicates do not compete with your service pages in Google. Pages meant to rank stay indexed and follow the same answer-first structure and structured data as the rest of your site. Our guide to getting cited by ChatGPT, Perplexity and AI Overviews explains that structure.

If the main site cannot host a fast page at all, the site itself probably needs work. That is a web design and development project, and we will say so before quoting you for a workaround.

One page per distinct offer and audience, not one per keyword. An accounting firm running ads for outsourced bookkeeping and for fractional CFO services needs 2 pages. The 40 keyword variations under each ad group can share their page, with the headline adjusted only where the intent really differs.

A/B testing needs volume, and most teams have less than they expect. Take a page with 2,000 visits a month converting at 3%: that is 60 conversions, or 30 per variant when traffic is split in two. A gap between 30 and 36 conversions is noise. At that volume we test large changes one at a time (the offer, the headline, the length of the form) and judge each test over 4 to 8 weeks. Button colors and single-word swaps need far more traffic than most mid-sized companies buy.

When traffic does support testing, we split it with PostHog or GrowthBook, or the testing tool you already pay for. Every test goes into a shared log with the hypothesis, the dates, the result and what we changed afterward, so the next person to touch the page knows what has already been tried.

Variants cost $1,500 to $3,000 each. If the numbers say a test cannot reach a clear answer within 8 weeks, we tell you before you pay for one.

When your team launches several pages a week and needs to clone and edit them without a developer. A builder such as Unbounce, Instapage or Webflow suits that pace better, and we will say so on the first call.

Other cases where we would hold off:

• There is no traffic plan. A landing page needs visitors before it can convert any. If no ad budget or email list is ready to send people, wait until one is.
• The problem is the whole site. If every service needs a page like this, a full rebuild costs less per page and fixes navigation and search at the same time.
• Leads already arrive and then stall. If form fills sit unanswered for a day, follow-up is the faster fix, for example an inbound lead qualification agent that answers new leads and books qualified ones onto a calendar.

Not included in a landing page project:

• Ad account setup, bidding, media buying and the ad creative itself.
• Social media, email campaigns and general digital marketing. We do not sell those.
• Ongoing optimization beyond the agreed test plan. More variants are $1,500 to $3,000 each, and small changes are billed at $175 an hour.