Generative engine optimization services that start with SEO

Generative engine optimization (GEO) is the work of getting your company named and linked in answers written by AI systems: ChatGPT search, Perplexity, Gemini, Microsoft Copilot, Claude and Google's AI Overviews and AI Mode. Most of it is SEO. Google's AI features guidance (opens in a new tab) says AI Overviews and AI Mode need nothing beyond being indexed and eligible for a snippet.

The difference is that Google is one index among several. Each engine retrieves from its own crawl or from Bing, and each can be shut out by a robots.txt line or CDN setting nobody remembers adding.

So GEO adds 2 jobs to ordinary SEO. The first is access: every crawler you want has to reach the raw HTML. The second is quotability: one consistent description of your company, and pages plain enough for a model to lift a passage as written. Our article on GEO vs AEO vs SEO sets out where the three overlap.

The audit answers one question: what stops the right pages from being found, read and quoted, ranked by what each problem costs you. It takes 2 to 3 weeks and covers 8 areas.

• Rendering: we fetch every template with JavaScript off and compare it with the rendered page. Copy, links, headings and JSON-LD that appear only after scripts run are invisible to several AI crawlers.
• Crawler access: robots.txt groups for each search and AI crawler, CDN and firewall bot rules, status codes, redirect chains and 404s.
• Index coverage: what Google and Bing have indexed, what they skipped and why, plus sitemaps and canonical tags.
• Core Web Vitals from field data where you have enough traffic, lab tests where you do not.
• How your company name, one-line description, founders and profiles read across the site, LinkedIn and directories. Entity SEO is the term for this work.
• Whether your structured data validates and matches the visible text.
• Which questions your buyers ask, which page should answer each one and which pages answer nothing.
• A baseline prompt panel: 30 buyer prompts run in 6 AI engines, with a log of who gets named and which URLs get cited.

You get a written report and a ticket list your developers can work from, each item with an effort estimate in hours. We present it on a 60-minute call and price the sprint from it.

With 4 sources, none complete on its own.

Google Search Console now has a generative AI performance report (opens in a new tab) that shows impressions in AI Overviews and AI Mode by page, country and date. It shows impressions only, with no clicks.

Bing Webmaster Tools has an AI Performance dashboard (opens in a new tab) that counts citations of your pages in Microsoft's AI answers and lists the grounding queries that retrieved them. Those queries show the phrasing an AI system used to find you, which makes them good content briefs.

Analytics shows the visits, through GA4 segments for referrals from chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com and claude.ai.

The prompt panel covers what no dashboard reports: whether ChatGPT or Perplexity names you when a buyer asks for a provider. Answers vary between runs and between users, so we treat the panel as a sample and track direction over months.

Rankings still matter, though less directly than they did. Ahrefs data reported by Search Engine Journal in March 2026 (opens in a new tab) showed that 38% of pages cited in AI Overviews also ranked in the top 10 for the same query, down from 76% in its July 2025 study. Ahrefs says its parsing changed between the two, so treat the drop as direction. Pages outside the top 10 get cited when they answer a sub-question cleanly.

The audit costs $3,500 to $8,000. The sprint that ships the fixes and rewrites costs $6,000 to $15,000. Both are fixed price.

Five things move a project up or down the band:

• Size. A 40-page site on 5 templates sits near the bottom. A site with 2,000 product pages and filtered navigation sits near the top.
• Rendering. A site that builds its copy in the browser needs that fixed before anything else. If the fix is a framework change, it belongs in a web design and development project instead.
• Who deploys. With access to your CMS or repository we ship changes ourselves. If your developers prefer to deploy, we write tickets and review their pull requests. That costs less and takes longer.
• Rewrites. Each priority page rewritten answer-first, with prices and timelines approved by your team, is the largest line in a typical sprint.
• Locales. Each extra language or country adds hreflang checks and its own prompt panel.

The sprint is where most answer engine optimization happens: question research, answer-first rewrites and markup that matches the page. If your technical base is already sound, you can buy that sprint on its own and skip the audit.

After the sprint, ongoing work moves to an SEO and GEO retainer at $3,000 to $8,000 a month, or your team runs it from the runbook. Tool and model usage is billed at cost.

Not included: link buying, guest-post packages, paid search, social media management and PR placements. We do not sell general digital marketing. We also do not seed fake mentions on forums or review sites. Google's AI optimization guide (opens in a new tab) says inauthentic mentions are less helpful than they look, and hidden instructions aimed at language models break Bing's webmaster guidelines.

Nobody can guarantee a ranking or a citation in an AI answer. We commit to a list of changes shipped by a date, and to measuring honestly what they did.

This is the wrong spend in 4 situations:

• You are rebuilding the site in the next 3 months. Fold search into the build. Fixing templates you are about to delete wastes most of the audit.
• Your category has almost no search demand yet. A new kind of product needs outbound sales, events and press before there are queries to answer.
• You need leads in the next 30 days. Paid search is faster. Expect 3 to 6 months before organic and AI search show up in pipeline.
• Nobody inside can check rewritten pages. We can draft them, but a page that states your prices, process and limits has to be approved by someone who knows them.